WELCOME TO MY WORLD
Beauty. Life.
A little more.
Creating beauty. Sharing life.
Making space for a little inspiration.
A little beauty. A lot of heart.01 / MEET KAY
More than beauty.
A real connection.
I’m Khethokuhle Ngonyama, but you probably know me as Kay Yarms. A South African beauty and lifestyle creator, entrepreneur, and a firm believer in showing up as yourself.
From makeup tutorials and honest reviews to everyday moments, wellness and life in between — this is a space for all of it.
02 / SELECTED WORK
Good brands.
Beautiful stories.
A few moments where creativity
and connection came together.
↗Kay Yarms × Scarlet Hill
A beauty collection with a personal touch.
↗NIVEA × FAIRLADY
A conversation about finding your glow.
A FEW BRANDS I’VE CONNECTED WITH
03 / IN THE PRESS
Beyond
the feed.
A few stories, conversations
and cover moments.
04 / LET’S CREATE SOMETHING
Your brand.
My world.
Something beautiful.
For thoughtful collaborations, beautiful campaigns,
and conversations worth having.
A little more
about working with me.
Audience insights, collaboration formats
and the 2026 rate card, all in one place.